This episode I speak with Moran Cerf, Ph.D. He is a professor of Neuroscience and Business at Northwestern University. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams.
He holds multiple patents and his works have been published in wide-circulation academic journals such as Nature and Journal of Neuroscience, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He has been featured in venues such as the Venice Art Biennial and China's Art, Science and Technology association, and has contributed to magazines such as Forbes, The Atlantic, Inc., and others.
What you'll learn from our conversation:
What neuroscience teaches us about human collaboration
Multiple types of empathy are needed for a team to be optimally effective
Methods to improve trust between sales and marketing teams
How to construct reward systems that actually incentivize better collaboration and higher performance
Additional Links:
Moran Cerf’s Background and Research Focus
Neuroscience and Marketing on Velocitize Talks (Video)
Hackers, Empathy, And Neuroscience: A Conversation with Moran Cerf @ 1871 (Forbes)
Connect with Prof. Cerf on LinkedIn here
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions
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