JEFF DAVIS

create togetherness.

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Work

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2017

Business Development, SHIFT

2016

Founder, The Sales and Marketing Alignment Summit

2015

Business Development and Marketing, Veritas Health

2014

Marketing and Business Development, Haka Products

2012

Digital Marketing, Genentech

2008

MBA, Chicago Booth School of Business

2006

Healthcare Sales, Pfizer

2003

Technical Sales, Molex

1999

Engineering intern, NASA

1998

Mechanical Engineering, Purdue University

The Sales and Marketing Alignment Summit

I am the founder of The Sales and Marketing Alignment Summit. I created this platform because I saw a need for Sales and Marketing leaders to join collectively to unlock insights on how to work together better and focus on generating revenue. My goal is for this community to become the go-to place for business professionals focused on growth by aligning Sales and Marketing.

The Summit will focus on:

  • Establishing a connected COMMUNITY
  • Finding the best CONTENT for its members,
  • Fostering COLLABORATION to facilitate real change for businesses everywhere.

Welcome to the community! Stay tuned for our next event…

"If You Want To Go Fast, Go Alone. If You Want To Go Far, Go Together"

African Proverb

The Alignment Blog

summit 2.0

What I learned at the Sales + Marketing Alignment Summit 2.0

Wow!  The Sales + Marketing Alignment Summit 2.0 just happened and I couldn’t be happier with the outcome. We had another night of thought-provoking and engaging conversation about how to create a better connection between salespeople and marketers. I had the pleasure of being joined by three experienced professionals that gave us a perspective from Sales (Matt Caroll), Marketing (Nate Turner), and Organizational Change Management (Mariam Huss). I firmly believe if we are going to move this conversation forward and create sustainable frameworks that work, we need multiple, informed viewpoints in the room at the same room – not just Sales talking to Sales and Marketing to Marketing.

The objective of the Summit was to explore two questions: “How to convince the CEO that alignment is worth the effort” and “How to deal with the “people part” of alignment”. I think before we discuss more tactical solutions we need to deal with big, fundamental questions like these. Thus, in the spirit of creating a collective learning, I want to share what came out of our conversation.

Key Learnings from the Summit

Talking with the CEO

  • An alignment effort must come from the CEO. Sales and Marketing leaders cannot do it alone.
  • Culture change is hard and will not happen overnight
  • Sales and Marketing leadership must make a strong business case for alignment that shows the metrics of how the business will be negatively and positively impacted by the effort
  • Conversations with the CEO should include the positive outcomes of alignment, the negative impact of not doing something and how misalignment effects other areas of the business like product, pricing, customer service, etc
  • Strong communication from the CEO to the organization is necessary to get everyone onboard for this type of fundamental change

sma summit 2.0

The “people part” of alignment

  • Alignment is much more than just a b2b tech issue. People are at the heart of this issue. They use the technology.
  • Many in senior leadership perpetuate the negative perceptions of sales and marketing folks because of what they have been through in their career historically
  • Marketing must sell their strategies, initiatives, pilots to Sales and focus on what motivates them to take action – achieving quota
  • Marketing must do a better job of demonstrating to Sales how their efforts are impacting their business (i.e. better leads, shorter sales cycle, etc.)
  • Sales must do a better job of seeing Marketing as a partner and sharing their market intelligence so Marketing can make better decisions to help them
  • Leadership must make the conversations about cold hard metrics to reduce finger pointing. Focus on solutions not who’s fault it is.

Final Thoughts

I feel optimistic every time I have conversations like these because I think when we commit to having real conversations with each other in a safe place we can make progress. The point is not to point fingers at who’s doing it wrong – No! It’s to say how can we help each other to make this easier and do out jobs better. Stay tuned for the next Summit. We will continue having events that provide compelling conversations that lead to actionable insights.

create togetherness

The Sales and Marketing Alignment Summit is Coming – 6/29!

I founded the Sales and Marketing Alignment (SMA) Summit because of my frustration of seeing Sales and Marketing not working together effectively. Working in both Sales and Marketing roles thoroughout my career, I’ve seen it from both sides of the fence. Here are two groups that so need each other to be successful but yet can’t figure out how to work together. So of course my curiosity got to me and started to search for the answer to why people just weren’t “getting it”. Through my discovery, I found many reasons why and they all pointed back to one thing – misalignment. I am determined to help organizations bridge the gap between Sales and Marketing and really tap into the potential of this synergy.

The SMA Summit is a chance to create a community of sales and marketing business professionals that are committed to growing the business by working together better. It’s a first of its kind event that actually puts salespeople and marketers in the room at the same time to talk about issues that deeply affect both team’s performance. My intent is to establish a premier forum that curates the best thought-leadership Content available, helps build a professionals Community, and promotes Collaboration amongst like-minded businesses so we can all support each other in accelerating growth through better alignment.

If you struggle with how to better align Sales and Marketing within your organization, I hope that you will take the time to learn more about the work we are doing at the SMA Summit and attend our event on Thursday, 6/29 @ 6pm!

>>> Purchase tickets here: SMA Summit tickets! <<<

Learn more about my passion for Sales and Marketing Alignment…

 

 

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I’m focused on aligning Sales and Marketing like never before.

Join me in creating “Togetherness”.

Connect with me for Speaking or Consulting Opportunities

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